Introducing Takara New Logo December 12, 2022 – Posted in: News – Tags: , , , , , , , , , ,

Takara new logo

Takara’s New Trademark

If you have been following our social media, you might have noticed our Takara new logo popping up here and there. Yes, I have finally designed a logo for Takara. Better yet, Chris filed for a trademark and it has been approved. So, please allow me to make a formal introduction and briefly talk about the story behind our new logo.

For the longest time, I refused to adopt a logo. I doubted I had the ability to create a beautiful, meaningful, and timeless logo, but I also don’t want to outsource this important job. Deep in my heart, I know it is something I need to do, but my self-doubt kept me procrastinating. The time finally came about a year ago. After much encouragement and persuasion from Chris, I somehow made up my mind and began to create a logo of my own.

Creating a logo wasn’t easy to begin with, however, I did have a few ideas that I want to convey: I want a logo that can reflect the Japanese origin of Tsumami-zaiku, as well as my story and experience as a practitioner of the craft. 

To fulfil the first half of my brief, I adopted a Kamon (Japanese family crest) style design. Not only does it highlight the craft’s Japanese origin, it also serves as a symbol of my style, character, and interpretation of Tsumami-zaiku.

To add my own story to the design, I took inspiration from the profile picture that had been used since the beginning of Takara: A headpiece of a blue chrysanthemum, with a white phoenix resting on it. This headpiece is particularly meaningful to me, as it was my first original design, and the first headpiece sold to a Japanese customer. It gave me a lot of confidence and strengthened my determination to become a designer-maker.

With these ideas and materials in mind, I began to work on the logo. Of course, with my very little graphic design skills, I couldn’t complete such a big task overnight. It took me a few weeks to research Japanese Kamon designs and to come up with my own drawings; and finally, after numerous revisions and alterations, a new logo for Takara was born.

This hasn’t been an easy journey for me, but it was not easy for Chris either. Many thanks to Chris for the much needed kick-start, as well as dealing with all the legal documents with the trademark office. This would not have happened if it wasn’t for his hard work.

So there you go, the concept and story behind our new logo – a logo that can fully represent our origin, our story, and our character. Thank you for reading. I hope it’s been an interesting one to you and that it is something you can relate to.

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